设计目标是企业的设计部门根据设计战略的要求组织各项设计活动预期取得的成果。企业的设计部门应根据企业的近期经营目标制定近期的设计目标。除战略性的目标要求外，还包括具体的开发项目和设计的数量、质量目标、营利目标等。作为某项具体的设计活动或设计个案，也应制定相应的具体目标，明确设计定位、竞争目标、目标市场等。管理的目的是要使设计能吻合企业目标、吻合市场预测、以及确认产品能在正确的时间与场合设计与生产。

目标作用

Design Objective assists companies better understand their customers and clients to reduce development and operating costs, expose unexplored opportunities and leap-frog the competition through strategic advantage.

Design Objective applies Human Centered Design methods iteratively to gain key valuable, tangible and actionable insights from users' needs and promote them from within your strategy, marketing, technology, design and support teams.