经贸英语
2007年高等教育出版社出版的图书
《经贸英语》是2007年7月高等教育出版社出版的一本书籍,作者是廖国强。本书适合大专院校外经、外贸专业的学生和相关从业人员使用。
概念
从语言的社会功能变体来讲,经贸英语是在跨文化国际经贸领域中,主要由生产商、代理商、消费者、投资者等使用的,以进行和完成相关经贸交际活动为目的,在词汇、句法、篇章上具有特定表现形式、表达程式、言语规范及言语规律的,相对稳定的一种功能变体。作为特殊用途英语(English for SpecifiPurposes,ESP),经贸英语(Business English)与其国际经贸交际环境、言语生产者、言语接受者、语体学、语用学、篇章语言学等有密不可分的联系。经贸英语正是在这些联系的基础上显示出其独特的语体特征。
内容提要
本书是行业英语系列教材中的一册。本书共15单元,每单元分4大模块:听力、会话、基础知识和综合练习。本书在选材上注重前瞻性,着眼于行业新理念、新方法、新术语的导人;在各单元的设计上突出听说训练,以培养学生用英语进行交际的能力,适应复合型人才培养和对外经贸工作的需要。本书另配有录音带。
图书目录
UNIT 1 Trade(贸易)
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part S Rudimentary Knowledge
Part 4 Additional Practice
UNIT 2 Markets(市场)
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 3 Attacting or Making Investment(引资或投资)
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 4 Import and Export(进口与出口)
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 5 Technology Transfers(技术转让)
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 6 Invitation for and Submission of Bids(招标与投标)
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 7 Inquiry and offer(询价与报价)
Part 1 General Ideas of Inquiry and Offer
Part 2 Dialogues About Inquiry and Offer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 8 Counter-offer(还盘)
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 9 Accptance and Ordering(接受与订购)
UNIT 10 Packing and Shipment(包装与发运)
UNIT 11 Insurance(保险)
UNIT 12 Agency(代理)
UNIT 13 Claims(索赔)
UNIT 14 Arbitration(仲裁)
UNIT 15 Commercial Documents(商贸单证)
Tapescripts
key for Reference
参考资料
经贸英语.京东.
经贸英语.当当.
最新修订时间:2024-09-06 08:24
目录
概述
概念
内容提要
参考资料